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Continue reading →: The Rise of AI Slop and Why Older Users Are Falling for ItLately I’ve been noticing a new trend creeping into my mom’s Instagram and YouTube feed. It’s something people have started calling AI Slop. In simple terms, it refers to pictures and videos generated by AI that look flashy and over the top, created mostly for entertainment without caring whether anything…
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Continue reading →: Why I Might Cut My Credit Card for Good.. And What PayLater Says About the Future of Credit in IndonesiaAs someone who’s chronically online, I didn’t expect my Smart TV home screen to join the marketing media. It used to show new Netflix and YouTube recommendations, but lately, it’s been full of Shopee BuyNowPayLater (BNPL) ads. At first, it felt strange. Why is my TV trying to sell me…
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Continue reading →: Kolr: Bringing Smarter Influencer Marketing to IndonesiaIn conversation with Jennifer Wen, Global Business Development Manager at iKala, I explored how the company is building smarter tools for influencer marketing and why Indonesia is such an important market in their regional expansion. iKala is a marketing intelligence and AI company that creates tools to help marketers make…
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Continue reading →: Bliink, Simplifying Business Travel for Startups, SMEs, and CorporationsIn many companies, business travel is still handled in a rushed way. Trips are often booked at the last minute, sometimes involving whole teams that need to leave town or even fly abroad. Without proper planning, travel ends up being more expensive and time consuming. Last-minute tickets can push costs…
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Continue reading →: Aditya Yohan Budisusetija and Robinson: Turning Passion into an F&B BusinessAditya Yohan Budisusetija, Founder & CEO of Robinson, doesn’t come from a culinary background but from engineering and the corporate world. Yet his entrepreneurial journey started much earlier. Back in college, he was already selling boxed rice meals to friends. “My biggest passion has always been being a merchant,” he…
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Continue reading →: Grouu: From Pandemic Beginnings to a Sustainable Consumer BrandGrouu is a consumer brand that launched during the pandemic, at a time when online shopping and online groceries were in high demand. But when the pandemic slowed down and life began to return to normal, Grouu’s positioning started to shift, both in terms of customer behavior and growth opportunities.…
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Welcome to Yenny Yusra Journal, a collection of interviews and reports conducted independently by me, with the hope of delivering relevant insights on business, technology, and lifestyle.
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