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Continue reading →: Kolr: Bringing Smarter Influencer Marketing to IndonesiaIn conversation with Jennifer Wen, Global Business Development Manager at iKala, I explored how the company is building smarter tools for influencer marketing and why Indonesia is such an important market in their regional expansion. iKala is a marketing intelligence and AI company that creates tools to help marketers make…
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Continue reading →: Bliink, Simplifying Business Travel for Startups, SMEs, and CorporationsIn many companies, business travel is still handled in a rushed way. Trips are often booked at the last minute, sometimes involving whole teams that need to leave town or even fly abroad. Without proper planning, travel ends up being more expensive and time consuming. Last-minute tickets can push costs…
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Continue reading →: Aditya Yohan Budisusetija and Robinson: Turning Passion into an F&B BusinessAditya Yohan Budisusetija, Founder & CEO of Robinson, doesn’t come from a culinary background but from engineering and the corporate world. Yet his entrepreneurial journey started much earlier. Back in college, he was already selling boxed rice meals to friends. “My biggest passion has always been being a merchant,” he…
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Continue reading →: Grouu: From Pandemic Beginnings to a Sustainable Consumer BrandGrouu is a consumer brand that launched during the pandemic, at a time when online shopping and online groceries were in high demand. But when the pandemic slowed down and life began to return to normal, Grouu’s positioning started to shift, both in terms of customer behavior and growth opportunities.…
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Continue reading →: From Plastic to Cooking Oil Waste: How Bantubumi Finds New Opportunities in RecyclingRecycling is still a tough industry to build, despite having strong business potential and lasting environmental impact. One entrepreneur who stepped into this space is Endra Marsudi, Founder and CEO of Bantubumi. His journey began with plastic waste recycling before he found a more promising future in collecting used cooking…
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Continue reading →: Vivek Thomas on Leading AiSensum Effort to Transform Businesses Through AIIn 2018, Vivek Thomas launched AiSensum, a company dedicated to developing AI technologies for businesses. Seven years later, the company claims to have worked with FMCG brands, retailers, and even global enterprises working to accelerate AI transformation. “When we started in 2018, AI was still a hard sell in Indonesia,”…
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I’m Yenny
Welcome to Yenny Yusra Journal, a collection of interviews and reports conducted independently by me, with the hope of delivering relevant insights on business, technology, and lifestyle.
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